Fenske Media traces its roots back to 1957, when the company began as a general commercial printer. In the nearly 60 years that have followed, Fenske Media has adapted to the needs of its clients and grown to become one of the most advanced digital multichannel marketing and print providers in the world. Today, the company operates in a fully digital environment providing information services across many different and relevant media channels, enabling customers to build relevant and profitable relationships with their prospects, customers and employees.
The company creates highly effective campaigns by working with customers to mine the value of their data or acquire new data that precisely targets individual recipients and dramatically improves the response rates. With a substantial IT staff in addition to its complement of customer service, design, prepress and press professionals, Fenske Media is able to deliver these integrated campaigns while also providing comprehensive tracking and measurement that provides the knowledge needed to enhance their clients’ marketing activities.
“Our job is to convert intelligence into actionable insights that drive marketing results,” explains Dave Fenske, who along with his three brothers, owns Fenske Media. “We start simple and work to validate the existing database, then we look at the various touchpoints by running modeling exercises to see if we need outside data, and then we bring the two together to take advantage of where each customer is in that particular moment and why they make a particular purchase. Our programs are driven by this intelligence—not just seasons or dates on the calendar.”
Powering the digital print side of the business, as they have for many years, are Kodak Presses. Specifically, the company today operates a Kodak Prosper 6000C Press, a Kodak Prosper 5000XLi Press and a Kodak NexPress 3600 Digital Production Color Press; an 8-color Heidelberg Speedmaster offset press with coater handles the traditional litho needs. The new Prosper 6000C Press offers some of the fastest speeds and highest print quality on the market, making it easier for Fenske Media to profitably produce longer variable runs than the competition.
“The Prosper 6000C Press .... propels us toward even more effective campaigns”
-Dave Fenske, Co-owner, Fenske Media
Fenske credits the capabilities of the Kodak Stream Inkjet Technology in the Prosper Press line with changing the digital print model and enabling his company to efficiently produce completely personalized print of the highest quality. Everything the company prints is four-color with no imprinting in the process, on both matte and gloss stocks. He remarks that print is just a form of communication and marketers are competing in a very crowded market to capture attention.
“We have been an early adopter of Kodak technology almost from the beginning, and at every step of the way we have moved ahead of the competition with higher quality, faster speeds, and a very economical business model when it comes to digital runs in the mid- to longer range,” he notes. “The addition of the Prosper 6000C Press propels us toward even more effective campaigns.”