Personalized URLs are perfect for:
- Postcards
- Direct Mail
- Email Campaigns
- Surveys
- Providing a personalized web page for your visitors
The personalized nature of a PURL campaign can create a more direct relationship with a member of a target audience.
If a visitor is asked to answer a few questions or provide information when he or she visits the PURL web page, the answers provided can then be immediately used to determine which secondary pages the visitor is directed to or what specific information is included on secondary pages.
A PURL campaign also allows for a very detailed level of tracking, which can provide the host organization with better information with which to target their members or prospects. For example, if a PURL campaign microsite contains a landing page, two secondary pages, and a final page at which the visitor requests contact, buys a product, etc., the host organization can then track which visitors left after the landing page and which visitors continued to the third page but left without completing a transaction. The latter group could be considered a stronger group of leads than the former, and the organization could market to each group accordingly.