Email Connectivity

E-mail marketing (on the Internet) is popular with companies for several reasons:

Ability to distribute information to a wide range of specific, potential customers at a relatively low cost.
An exact return on investment can be tracked and has proven to be high when done properly.
The delivery time for an e-mail message is short as compared to a mailed advertisement.
An advertiser is able to "push" the message to its audience, as opposed to website-based advertising, which relies on a customer to visit that website.
E-mail messages are easy to track. Mechanisms can be used to measure open rates, positive or negative responses, and to correlate sales with marketing.
Advertisers can generate repeat business affordably and automatically.
Advertisers can reach substantial numbers of e-mail subscribers who have opted in to receive e-mail communications on subjects of interest to them.
Over half of Internet users check or send e-mail on a typical day.
Specific types of interaction with messages can trigger (1) other messages to be delivered automatically, or (2) other events, such as updating the profile of the recipient to indicate a specific interest category.

CAN-SPAM Compliance

Fenske Media ensures compliance with the CAN-SPAM Act of 2003. To comply with the Act's regulation of commercial e-mail, we do not hide return address and include a valid physical address, provide a one-click unsubscribe feature.

In addition to satisfying legal requirements, we help customers establish and manage their own e-mail marketing campaigns. We can supply e-mail templates, as well as methods for handling subscriptions and cancellations automatically. Fenske Media also provides statistics pertaining to the number of messages received and opened, and whether the recipients clicked on any links within the messages.

Opt-in e-mail advertising

Opt-in e-mail advertising, or permission marketing, is a method of advertising via e-mail whereby the recipient of the advertisement has consented to receive it. This method is one of several developed by marketers to eliminate the disadvantages of e-mail marketing.

Opt-in e-mail marketing is intended to eventually result in a high degree of satisfaction between consumers and marketers. It is assumed that the consumer wants to receive it. Opt-in e-mail advertisements are more personal and relevant to the consumer than untargeted advertisements.

A common example of permission marketing is a newsletter sent to an advertising firm's customers. Such newsletters inform customers of upcoming events or promotions, or new products. In this type of advertising, a company that wants to send a newsletter to their customers may ask them at the point of purchase if they would like to receive the newsletter.

With a foundation of opted-in contact information stored in their database, marketers can send out promotional materials automatically. They can also segment their promotions to specific market segments.

Did you know that...

Direct Response Marketing

Non-Profit Direct Mail Fundraising

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