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Season Greetings

The holiday season is a wonderful time for us to thank all the friends and customers who make our jobs a pleasure and ensure our success all year long. Our business would not be possible without your continued support. All of us at Fenske Media Corporation would like to take this moment to say thank you and to send our best wishes to you. May the New Year be filled with all the success and happiness you deserve.

Merry Christmas and a Happy New Year!

News

Lumen Award Winners - Monday, November 24, 2008

LuFenske Media and Edmundite Missions (Selma, AL) won 2008 Lumen Award in Direct Marketing category for prospecting campaign Finding New Friends.

Direct mail success in a tough economy

While many companies consider e-mail or digital marketing as a cheaper way to reach consumers, experts say they shouldn't eschew traditional direct marketing at its expense, because smart companies who continue a dialogue with their customers through a recession – using the tactile, personal direct mail channel -- usually come out the better for it.

That's because smart companies continue a dialogue with their customers through a recession, and usually come out the better for it, some experts say.

Read about four ways experts suggest you tackle the tough economy using direct mail (via DMNews).

Industry

The New Leaf Paper Eco Audit

The New Leaf Paper Eco Audit shows the tangible positive effects—savings in trees, water, energy, solid waste and greenhouse gases—of using post-consumer recycled paper instead of virgin paper.

The environmental benefits stated in the Eco Audit are calculated based on research by Environmental Defense Fund and members of the Paper Task Force who studied the environmental impacts of the paper industry. They performed life-cycle analyses of post-consumer waste vs. virgin fiber, which revealed the tangible environmental benefits of using post-consumer recycled content instead of virgin content. The Paper Task Force members included senior executives from Environmental Defense Fund, Duke University, Johnson & Johnson, McDonald’s, Prudential Insurance and Time Inc. For more information, go to www.edf.org

Designation Logos in the New Leaf Paper Eco Audit

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