Company Blog

Direct mail success in a tough economy

Wed, 17 Dec 2008 16:14:00 GMT

While many companies consider e-mail or digital marketing as a cheaper way to reach consumers, experts say they shouldn't eschew traditional direct marketing at its expense, because smart companies who continue a dialogue with their customers through a recession – using the tactile, personal direct mail channel -- usually come out the better for it.

That's because smart companies continue a dialogue with their customers through a recession, and usually come out the better for it, some experts say.

Cost-cutting insert strategies for 2009

Wed, 17 Dec 2008 16:08:00 GMT

Traditional media such as inserts can offer steady success in the coming year for marketers — especially in an era of postage and paper cost increases, say four insert media experts.

Marketing to worried retirees

Tue, 16 Dec 2008 16:11:00 GMT

Millions of retirees have seen their savings plunge along with the stock market. Mary Elizabeth Hurn explores how financial services marketers handle this tough audience

Retirement is a concept we all look forward to, but what does planning it really entail? With 401(k)s, mortgages, loans and numerous insurance policies, there are many things that must be taken into consideration before you stop working. Marketers are well-aware of this fact and, with the current economic state, they need to be careful when communicating with this demographic.

CRM Services Recognition

Wed, 05 Nov 2008 21:54:00 GMT

Our CRM solution was recently recognized by one of insurance industry leaders. Our system was selected as a solution preferred over Salesforce.com.

Customers also expressed their interest in voice/mobile applications as a tool to increase data accuracy and just-in-time reporting. Also infrastructure cost reduction was taken under considration.

Details coming soon.

Going Green with Vegetable Based Inks

Wed, 24 Sep 2008 18:38:00 GMT

Not only are vegetable based inks (soybeans) more environmentally friendly, but they also offer some additional benefits. Here are some stats about vegetable based inks that we thought you might find interesting:

Vegetable based inks are naturally low in VOCs.
As soybeans grow, they remove damaging carbon dioxide, a greenhouse gas, from the atmosphere.
Almost half of all soybeans produced in the United States do not need irrigation.
Vegetable based inks have greater rub resistance than petroleum based inks.
The clarity of soybean oil allows pigments to reach their full potential.
Vegetable based inks maintain their lithographic stability throughout the entire print run.

Source: St. Ives