Written by: jamesf
11/20/2011 6:10 PM

QR Codes (Quick Response Codes) are nothing new to the print media and popular advertising industries. As the biography (or codography) goes, QR was the creative brainchild of a partnership between Toyota and Denso Wave. Originally intended for tracking car parts, QR 2D code has exploded into the commercial sphere as both a catchy advertising infographic and a means of behind-the-scenes tracking. On the print media level, both approaches can be efficiently used to 1.) attract mobile scan-traffic to a particular website and/or 2.) track how effectively a particular campaign is based on ping-ins from the campaign code. As we’ve pointed out in earlier blogs, only 46% of phone owners have smartphones capable of scanning QR and web browsing. So, while beefing-up QR print and analytic runs may bode for some form of tracking driven content, results- at first- might be sparse at best. However, if we assume that the 2D trend is here to stay, then weaving QR elements into current and future print runs might not be too bad of an idea. Scan our purple QR code below, and comment on the Fenske Media Google+ Page.

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