Written by: jamesf
12/26/2011 2:53 PM

At last week’s NCDM conference in Las Vegas, presenters from Comcast made a call to arms for direct marketers which could help bridge the gap between digital electronic media (such as iTV and VOD) and direct variable mail.  At one point, presenters called TV marketing to throwing sticks and stones in comparison to the data driven surgical instruments of direct mailing and data storage houses. The innovation? Expressing a need for data driven leads for the digital TV arena (digital here meaning that one can access shows on demand), our presenters simply stated, “We want the type of tools direct marketers use. We want to hone down our stick and stone approach to your data intel lead nabbing.” So,  there’s the need. The question is: How do we go about syncing the two?

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